Is your copywriting getting the results you want?
Are you one of that rare breed who actively focuses on increasing response? If you are, you know how important direct response marketing is to your company. You also know how important it is to your reputation for getting the job done.
When direct marketing efforts yield increased sales, everyone benefits. Your customers get the good product/service they need to solve their problems. Your company does better in this very tough economic environment. And you, of course, you're the one who made it all happen! You don't need me to tell you what that means.
But if you're not getting the results you need, then that's a different story. One that might not have the happy ending we all want. So you'll want to increase response.
What's the best way to increase response?
The best way to increase response to your copy is to follow these four steps:
- Provide all necessary information. Information is important. You want to give your prospects as many reasons as you can to get the response you want.
- Use simple language. People don't have time for writing that isn't clear. They want writing that provides specific and useful information. If your copy isn't easily understood, people just won't read it.
- Target specific prospects. By focusing on a specific target audience, you can focus more clearly on their specific needs and motivations.
- Engage in an unspoken dialogue. Copywriting should imitate as closely as possible the conversation between a salesman and a prospect. You want to offer as many benefits as you can while at the same time anticipating and countering any objections.
If your copy follows these rules, you'll gain a reputation for getting the job done and your company will gain recognition in the marketplace.
How I can help
I'll help by crafting copy using the four points above to help you get the results you want.
First, I'll look at the information you provide about both your product/service and your targeted group of prospects. Then I'll write copy that specifically talks to your audience. I'll use an easy-to-understand conversational tone that clearly explains how your product/service solves problems.
My promise to you is to communicate your message clearly and persuasively. And I won't be satisfied unless my work pleases both of us. To prove that, I guarantee total satisfaction with my work. If you're not satisfied, you get your money back.
Take a look around, and if you like what you see, contact me.
The next step
For a free consultation on copywriting that can help increase response, call me at 703-476-6427 or email me at ljc@ltargetedcopy.com.
Direct response business-to-business and technical freelance copywriting
Freelance technical copywriting for Ashburn, Chantilly, Fairfax, Herndon, Oakton, Reston, Sterling, Tysons Corner, and Vienna, VA.
